Influencer Collab Email Template That Gets Replies (2025)

The biggest barrier to a successful collaboration is the initial outreach. Creators get hundreds of DMs and emails every day, and most of them are ignored.

To get a reply in 2025, your pitch needs to be personalized, professional, and provide immediate value.

Below are two high-converting templates: one for brands reaching out to creators, and one for creators pitching to brands.

1. Brand to Creator Outreach Template

Subject: Collaboration Opportunity with [Brand Name] | We love your [Specific Video/Post]!

Hi [Creator Name],

I've been following your content on [Platform] for a while, and I particularly loved your recent post about [Specific Detail]. Your style and audience seem like a perfect fit for what we're building at [Brand Name].

We’re currently looking for authentic voices to help us launch our new [Product Name]. We think your audience would find it incredibly valuable because [Reason].

The Opportunity:

• We'd love for you to create [e.g., 1 Reel and 2 Stories].
• We offer [e.g., Paid Fee + Free Product].
• We handle all the logistics and provide clear guidelines.

Are you open to a collaboration? If so, I’d love to send over more details and our campaign brief.

Best,

[Your Name] [Title] at [Brand Name]

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2. Creator to Brand Pitch Template

Subject: Influencer Partnership Pitch: [Creator Name] x [Brand Name]

Hi [Brand Manager Name/Team],

I’ve been a huge fan of [Brand Name] for a long time (I especially love your [Specific Product]). I’m reaching out because I believe there’s a great opportunity for us to collaborate and share your mission with my community.

About My Audience:

• Niche: [e.g., Sustainable Fashion]
• Followers: [Count] on [Platform]
• Engagement Rate: [Percentage]%
• Demographics: Primarily [Age/Location] interested in [Interest].

I have a few creative ideas on how we could showcase [Brand Name] to my audience in an authentic way, specifically through [e.g., a "Get Ready With Me" series or a detailed review].

Would you be interested in seeing my media kit and discussing a potential partnership?

Best,

[Your Name] [Link to Social Profile]

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3 Tips for Outreach Success in 2025

1. Don't Copy-Paste: Even if you use a template, customize at least 2 lines. Mention a specific piece of content you liked.
2. Clear Value Prop: Be upfront about what you are offering (money, product, exposure).
3. Follow Up: If you don't hear back in 3-5 days, send a polite follow-up. 50% of deals are closed in the follow-up!

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• Learn the true cost of a collab in 2025

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